Publications

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Tanner specializes in developing customized business content for print and electronic platforms including help engines, web, interactive PDFs, computer-based training, and blended learning. We create customer materials and employee reference documents and training programs. When materials are clear, accurate, and well organized, they contribute to satisfactory business results.

User reference materials: policy and procedure manuals, on-line help files, and job aids to improve employee efficiency

Customer training materials: customer service training, user training on software applications, training on equipment operations, and corporate university programs

Company promotional materials: product brochures and catalogs, product data sheets and demos, web-based promotions

Systems documentation: software scripts, technical systems documentation including graphics and illustrations, user materials

Employee communications: newsletters, benefits programs, employee orientations

Brookside Properties

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Brookside Properties help engine provided property managers with a single source of information for running a rental facility using enterprise standards.

Tanner

• designed a format and delivery method;
• consolidated and organized employee-facing information;
• aggregated policies, operating procedures, and related forms for use in rental offices by property managers;
  
• used features of the help engine to provide navigation, pop-up tips, and internal links within 11 content categories to present and consolidate the enterprise's operating policies and procedures.
  

Staying on Course

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Nancy Quarcelino and Rita Reason’s interactive video-illustrated golfing instruction book on CD, Staying on Course,  “reads” like a book.

Tanner

• designed the book using Adobe’s enhanced pdf to play the 66 videos;
• created a DVD version containing all of the videos from the CD;
• optimized the videos  to play on an iPod, enabling the lessons to be taken to the golf course for “field training”;

The result of Tanner’s partnership with Cybervision Text and Duthie Learning on this project was  the realization of Quarcelino’s vision—the multi-media golf book Staying on Course: Mastering Golf’s Most Challenging Shots.

The SEI Way

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The SEI Way, a 49-page, 5-chapter e-book with embedded videos that introduce each chapter is an especially effective way to highlight a “personality,” such as this company’s president, Ron Alvesteffer. 

Tanner

• proposed the online format, rather than a regular printed paper book, to highlight Alvasteffer’s energy and enthusiasm;
• coached Alvasteffer on his speaking style;
• coordinated the video shoot;
• conducted hours of phone interviews to gather content;
• edited the cover design for production.

The result was an award-winning e-book distributed online through SEI’s website.

Installation and Operation Manuals for Hunter Ceiling Fans

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Tanner produced over 100 16-page Hunter Fan Installation & Operation Manuals. The manuals included line drawings, photos, exploded drawings, and numbered steps for assembling and installing ceiling fans.

Tanner

• designed two different manual upgrades;
• completed publication efforts: writing, editing, revising, illustrations;
• worked with engineering staff at Hunter in receiving and using CAD drawings; and with marketing staff in fashioning consistent message;
• optimized the manual copy for translation;
• provided pre-press services for overseas printing.

The result was accurate and consistent manuals that shipped with the product.

Willis

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Willis’s Orientation Program used interactive elements and a graphical presentation to illustrate concepts Willis wanted to introduce to new employees.

Tanner

• graphically conceptualized the Value Gap, Willis’ internal program for training employees about the difference between what clients can achieve on their own and what they can achieve with Willis’s help
• provided an instructional design recommendation that included a blended approach, rich media online, and planned activities, to support Willis’ program to achieve cohesiveness among newly hired employees company wide and reduce the lag time between employee hiring and orientation;
• leveraged the company’s intranet to enable new employees to make contacts and introductions, familiarize themselves with the virtual workplace of Willis, and practice what they learned online, all prior to their in-person orientation sessions.